Improving conversion flow
Do you want more leads and sales on your website? Start with your owned media. Make sure your own website is in order before you start with earned or paid media. For instance, if you would have a bakery, it would be foolish if you would spend your day standing outside on the sidewalk trying to attract new customers, while the people in your store do not buy bread. If you have website visitors, but they do not reach the ‘thank you page’, your conversion funnel clearly needs some attention. It doesn’t matter how much traffic you send to your website or how high you rank on Google, your visitors will not convert when when your website is not optimized to meet your visistors’ needs.
The average conversion rate of a website is somewhere between 2 and 3 percent. This means that 97 to 98 percent of your visitors are not converting, which gives a lot of room for improvement. Small improvements have major consequences; when you increase your conversion rate from 1% to 2%, it seems like a small change, but this is in fact a profit increase of 100%. When you manage to double your conversion rate, you can halve the acquisition costs per visitor. This is also important when you keep in mind that paid advertising is getting more expensive.
This is how we optimize the performance of your website:
Sharpen mission statement
Sharpen your mission statement using Simon Sineks’ Golden Circles (why, how, what) so your visitors know they are in the right place when they visit your homepage.
Identify visitors' main needs
Identifying what people really want from you and structuring your website to serve the main needs of your visitors.
Copy & Art
Improve the persuasiveness of your website by applying Chialdini’s principles of persuasion, considering your corporate identity and taking inco account the limitations and possibilities of the template of your website.
Impact Effort Matrix
Priotizing improvement opportunities in must do’s (quick wins), nice to haves, long term chances (strategy) and don’t do’s.
Defining a test road map and using web analytics to optimize for conversions
Everything we do, we document. Every test, every move, every change we make, we put in a clear report. So everyone is informed of what we have tried and what works and what not.
Increase sales and leads
Conversion optimization is continuous process and works as a domino effect. If you gradually improve your conversion, your sales grow exponentially.